Manhattan Beachwear, Inc. Announces Europe Expansion
CYPRESS, Calif., July 20, 2017 /PRNewswire/ — Manhattan Beachwear, Inc., the nation’s largest swimwear manufacturer, is proud to announce a new partnership with F1-Generation, GmbH to represent Manhattan Beachwear’s brand portfolio in all 23 major EU Territories. Effective June 1, 2017 F1-Generation, GmbH will represent Manhattan Beachwear’s 16 licensed and proprietary brands, initially launching Lauren Ralph Lauren and Polo Ralph Lauren swimwear brands at the Paris Swim Show.
F1 maintains accounts in all key department stores, online retailers and better specialty stores throughout Europe. With a keen sense for new trends and popular labels F1-Generation is the perfect partner for the distribution of Manhattan Beachwear’s premier proprietary and licensed brands in the European market.
Kevin F. Mahoney, President and Chief Executive Officer of Manhattan Beachwear stated, “We are very pleased to have partnered with a world class European distributer in F1 Generation and look forward to the execution of one of our mutual strategic initiatives.”
F1 Generation is a privately held company owned by Andreas Huettenhoelscher and has been distributing in Europe for 15 years. The Cologne, Germany based company distributes more than 30 brands with a special concentration in swimwear and intimate apparel. Besides their offices in Cologne the company has subsidiaries in the UK and Spain.
About Manhattan Beachwear
Manhattan Beachwear, Inc. is the largest swimwear company in the US. Manhattan Beachwear, based in Cypress, CA, designs, manufactures, and markets under license for Kenneth Cole, Kenneth Cole Reaction, Lucky Brand, Lauren Ralph Lauren, Polo Ralph Lauren, Chaps, Trina Turk, Nanette Lepore, Sperry Top-Sider, and Hobie. In addition, Manhattan Beachwear also designs, manufactures, and markets proprietary brands, La Blanca, 24th & Ocean, Maxine of Hollywood, The Bikini Lab, Green Dragon, and Pink Lotus.
SOURCE Manhattan Beachwear, Inc.